Use this slide to highlight specific planned strategies for Hotel Facebook account<br>*duplicate this slide if you have dedicated social media channels for F&B outlets*<br><br><br>Key considerations & Recommendations<br>Be specific, strategic, and to the point<br>All strategies should aligned with key content pillars <br>Remember, organic reach on Facebook is almost zero, so consider key strategies to create viral/sharable content<br>Specify budget allocated to paid social, and specific strategies to make effective use<br>Continue to focus on UGC (across organic and paid strategies)<br>Influencers will be an important component of your content creation strategy – consider key niche's to align with content pillars
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